Africa Yoga Project

The Africa Yoga Project changes lives through yoga in some of the most economically and politically challenged areas of Africa. Based in Nairobi, Kenya, the foundation lifts young people form the slums, trains them as instructors, studio staff and managers, and provides social services to the surrounding communities.

Through Radiance Power Yoga, I raised $10,000 for AYP, as part of the organization’s Hugs, Handstands and Happiness Tour, one of the largest amounts raised in a single weekend.

I created and produced three fundraising events, which included an educational VIP dinner, and two yoga classes with panel discussions. I also created branded retail clothing, with all proceeds donated to the AYP.

I used social media, both organic and paid, tied back to web content, and also email marketing, and printed posters to promote the events and drive enrollment and donations.

My Project Included:

  • Marketing & Sales Strategy
  • Fundraiser Events
  • Copywriting
  • Social Media Organic & Paid
  • Web Landing Page
  • Email Marketing
  • Print Marketing
  • Branded Retail