#Snowga Social Media Contest

Radiance Power Yoga Social Media Contest Goes Viral, Makes ABC News

To generate brand buzz, community participation, fun, engagement and new customer sales during the winter, Radiance ran a contents on Facebook and Instagram. We asked followers to upload a photo of themselves doing “snowga,” a trending term for yoga posing in the snow. We asked them to use the hashtag in their posts. The content caught the eye of an ABC News reporter who interviewed me for a story about Snowga. I then took the news coverage and used it to further post on social media and gain additional exposure for the brand.

My Project Included:

  • Copywriting
  • Art Direction
  • Social Media Marketing Strategy
  • Public Relations