Lead magnets are one of the most effective ways to obtain your prospect’s contact information and add them into your CRM to establish communication and start to build a relationship. Lead magnets can take many different forms, including:
- How-to guides,
- Quizzes, and more.
Creating an effective lead magnet is a great way to share your expertise with your audience. Giving potential customers high-value, actionable content is one of the best ways to build a lasting relationship – and convert clicks into sales.
However, figuring out where, how, and how often to promote your lead magnet can be challenging. Plus, everyone seems to have a lead magnet these days. So how do ensure your download-able stands out from the crowd?
Here are some pro-tips on creating an effective lead magnet that leads to sales.
Create Engaging Lead Magnets
Creating lead magnets gives you the perfect opportunity to share what you know with your audience and establish yourself as an expert in your space. Whether you’re creating a step-by-step guide to improving your yoga practice, a workout tracker template, or an e-book to share your favorite nutrition-based tips and recipes, you’ll want to make sure that what you’re offering is irresistible for your ideal client.
Great lead magnets are actionable, purposeful, and focused on solving a specific problem. For example, if you’re a yoga studio wanting to reach more of the typical “gym-goer” crowd, you could write a short e-book about how yoga is good for muscle relief after a tough workout, and how it also serves as a great way to move your body on off-days from the gym.
How to Promote Your Lead Magnet
Blogging is the most effective way to rank higher in search results. When your blogs are SEO-optimized, high-quality, and easily readable, Google and other search engines WANT to share them towards the top of search results. This gives you a great opportunity to tell new audiences about the “bonus” lead magnet you’re offering!
Not only this, but highlighting your lead magnet at the end of a hyper-relevant, high-quality blog post will help download rates soar as readers want to learn more from you about the topic they’re already reading on.
Since the purpose of your blog is to share high-impact content with your audience – why not also share the incredible lead magnet you worked so hard to create?
Write Relevant Blogs that Get Read
Since blogs earn higher click-through rates and search result rankings than any other website page, they’re one of the most effective places on your website to host your lead magnet.
If you’ve created a lead magnet that’s specific beyond just being relevant to your industry, you’ll want to make sure to promote it exclusively on blog posts of the same topic. However, if you’ve created a more generalized lead magnet, promoting it on all of your blog posts – or as a pop-up or banner on your website – is a great option!
So, if you’re trying to promote a lead magnet that’s a guide to breathing and meditation, writing and optimizing a blog post about how breathwork can reduce stress is a great lead-in to your downloadable lead magnet. If you’re a fitness studio that’s just released a 30-day challenge lead magnet, this is something that you can promote on any and every blog post, since it would be relevant to most of your readers.
All in all, lead magnets are a great way to increase your audience size and invite more prospects into your funnel to establish lines of communication. While there are many places to promote lead magnets, blogs are the most effective because of how they rank in search results – they allow you to show your content to new audiences.
If you need a little guidance or assistance in creating lead magnets that convert or learning how to incorporate lead magnets into blog posts, learn more about us at this link, and schedule a free consultation with us at this link.