HealthGrades Re-Branding Campaign
Brand Creation for Clinical Consulting Product
HealthGrades, America’s leading health care ratings organization, offers clinical quality consulting to hospitals nationwide. I led a campaign to re-brand HealthGrades Clinical Excellence Research and Consulting Group, a team of physicians and clinicians who assisted hospitals in improving patient outcomes. When I started, the sales teams had no collateral or support tools, and were sending correspondence to hospital c-level decision makers on company letterhead.
I created a brand for this consulting product, including: naming the group, giving it a color scheme and look and feel that we could pull across all components. I created sales and marketing tools: a leave behind glossy folder with sales sheets for in person sales calls, mailer, postcards, email template, magazine print advertisement, web advertisement, trade show booth, and new letter head for personal correspondence. I also created a hugely popular webinar series to capture qualified sales leads, featuring HealthGrades physician leaders.
The branding campaign featured the doctors who led the group, and emphasized their expertise, data-based clinical services and life saving programs.
My Project Included:
- Copywriting
- Brand Design
- Color Palette
- Font Selection
- Image Selection
- Sales Brochure
- Direct Mail Pieces
- Email Template
- Web Page Design & Content
- Corporate Stationary
- Magazine Print Advertising
- Web Banner Advertising
- Trade Show Booth
