HealthGrades Public Relations
Strategic Pitching and Market Targeting Yields Huge Returns
When I took over PR for the Vice President of Public Relations and Corporate Communications, HealthGrades was a recognized, national leader in hospital quality ratings. However, the company lacked strategic focus in it’s pitching and placement. I brought my skills as an award-winning journalist, along with my marketing experience and knowlege of where HealthGrades’ sales teams most promising leads were located, to specifically target local media, while landing significant national coverage.
I also implemented new PR software that provided access to the market data we needed, and allowed us to track performance.
The bottom line result? A 126 percent increase in media mentions in one year, at value of $6.7 million.
My Project Included:
- Public Relations Strategy Overhaul
- Media Relationship Building
- Pitch Script Creation
- Specific Market and Media Targeting
- National Media "Tour" Featuring Physician Experts
- Executive Media Training
- Placement Tracking and Valuation