HealthGrades Clinical Excellence & Research Consulting Group

HealthGrades is the nation’s leading healthcare ratings organization, providing clinical quality information on America’s hospitals and physicians. I led marketing and communications for the company’s clinical quality consulting group, doctors and clinical staff who assisted hospitals in improving patient outcomes.

In this campaign, I pioneered the use of video to tell the story of the life-saving work HealthGrades’ performed at hospitals across America. The innovative project, launched in 2010, included: a campaign web landing page featuring the video, case studies highlighting impressive results, calls to action to engage consulting services, and corresponding email and direct mail campaigns, including both a simple postcard, and a high end mailer with a USB drive for C-level decision makers. I also produced a highly successful webinar series featuring expert physician consultants, and created VIP dinner events at industry conferences where we showcased the video.