HealthGrades Consultant Video Series for Hospitals

HealthGrades is the nation’s leading hospital and physician quality ratings company. The company provides quality information to consumers, for free, on it’s website. HealthGrades primary revenue source is from business consulting, provided to hospitals to elevate their marketing of top quality awards, and in improving clinical quality in areas that lag behind.

I created a video-based campaign to elevate awareness of HealthGrades’ hospital consultants, showcasing their professional expertise and branding them as experts in their field. The videos were featured in playlists on HealthGrades B2B website. Topical areas focused on marketing, leadership, finances, and public policy. I worked with the consultants to write the scripts and produce more than 100 videos. As a marketing and pubic relations executive at the company, I even appeared in a few myself.