Soul Path Parenting | Complete Brand Marketing Package
Marketing Strategy, Branding & Management
Soul Path Parenting is a podcast and lifestyle brand focused on providing conscious parenting advice to help kids live their best lives. Amy Breeze Cooper, the show’s host and the visionary behind Soul Path Parenting engaged me to create and manage the company’s emerging brand identity and marketing strategy.
As part of the podcast’s initial start-up, I oversaw the re-creation of the brand’s look and feel with a new suite of logo’s, fonts, and re-imagined use of the foundational art and color palette. I incorporated these elements into a brand new website that features the podcast shows, blog and host information. The site content and design is optimized to build fan engagement and ultimately drive podcast subscriptions and downloads.
I cultivate select content from each podcast episode, build corresponding SEO-driven blog content, and promote these assets along with additional stories, commentary and imagery from Amy and her guests on major social media channels. I also create visually stimulating and engaging audio-visual and video posts.
As part of the overall launch and audience build strategy, I also implemented and manage a paid advertising campaign across social media channels that incorporates page likes, follows, contests, quizzes, stories and live content.
My project includes:
- Brand Identity
- Graphic Design Brand Package
- Messaging & Copywriting
- Blog Posts
- Email Marketing
- Social Media Marketing
- Gated Content (tips sheets, e-books, how-to's, parenting guides)
- Public Relations | Show Bookings
- Website Build, Site Maintenance & Content Management