Yoga Rocks the Park | Friday Night Yoga Club
Event Marketing and Production
I brought Yoga Rocks the Park, and Friday Night Yoga Club to Boulder, CO. As the Event Director, I did everything, from hiring staff and sourcing venues to all of the digital and print marketing, ticket sales, talent relations and event production (sound system set up, catering, registration, guest services, tent and banner set up, prize patrol, I did it all!). I sold sponsorships, identified charitable beneficiaries and “mc’d” the events. I was even featured as a guest teacher at an event.
Yoga Rocks the Park is a weekly, outdoor yoga+live music class that features local instructors and live musicians.
Friday Night Yoga Club is the indoor version, which also offers food and fellowship at local yoga studios.
My Project Included:
- Organization Set Up
- Website Content
- E-Newsletter Content & List Management
- Social Media Marketing
- Print Fliers, Posters, Banners and Postcards
- Branded Event Tents, Flags and Tables
- Registration and Ticket Sales
- Event Set Up (Registration, Sound, Catering)
- Sponsorship Sales
- Community Charitable Partnerships